5) The end. pic.twitter.com/2lnSVBuHEF— Jamison Foser (@jamisonfoser) March 10, 2016
The backfire effect is where incorrect beliefs are strengthened by contradictory facts. For instance, consider someone who strongly believes the sky is red. You can show them pictures; you can explain the emissions spectrum of the molecules in the atmosphere; you can take them outside and make them look up; and after this, they will believe even more strongly that the sky is red.
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